Jeet Gayi Toh Piyaa Morre Brings Beauty And The Beast To Indian Television

The latest offering from ZEE TV is Jeet Gayi Toh Piyaa Morre which puts a desi twist on the popular fairy tale of Beauty And The Beast

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Jeet Gayi Toh Piyaa Morre Brings Beauty And The Beast To Indian Television
We have all heard the story of Beauty And The Beast and now an Indian retelling is coming to the small screen.

ZEE TV’s next offering, Jeet Gayi Toh Piyaa Morre, is set against the backdrop of a long-standing family feud in a small town of Rajasthan. The show puts a desi spin on the story of how a girl’s true love transforms a beast.

krrip kapur suri as adhiraj rajawat in jeet gayi toh piyaa morre
Krrip Kapur Suri In Jeet Gayi Toh Piyaa Morre

Produced by Jay and Kinnari Mehtaa, Jeet Gayi Toh Piyaa Morre takes you to Sujaangarh where the Chauhans and the Rajawats have been at loggerheads for decades.

In an unfortunate turn of events, the Chauhans are forced to get their daughter Devi married to Adhiraj, the youngest son of the Rajawats.

Each day of her married life turns out to be a trial. But Devi, trapped in a loveless marriage, does not give up hope. Instead she decides to turn her unloving husband into the man of her dreams.

Popular actor Krrip Kapur Suri will play the male lead Adhiraj Rajawat on the show while newcomer Yesha Rughani plays Devi.

krrip kapur suri and yesha rughani in jeet gayi toh piyaa morre

Krrip Kapur Suri And Yesha Rughani In Jeet Gayi Toh Piyaa Morre

Speaking about his outing on ZEE TV, Krrip Kapur Suri said: ‘After two years of strenuous hard work, once my last show wrapped up, I took a three month break to unwind and think about what I wanted to do next. I am a hungry actor and wanted to take up something distinctly different from my previous role. When I heard the story of Jeet Gayi Toh Piyaa Moree, I immediately liked the character as this would give me lot of scope to experiment with my look and even display my versatility as an actor. It is a love story where the hero is more of an anti-hero – a cruel man with grey shades.”

Jeet Gayi Toh Piyaa Morre will premiere on August 21st , and will air from Monday to Friday at 7PM on ZEE TV. We cannot wait to watch this retelling of Beauty And The Beast!