VIDEO: Will Ranveer Singh Drink Away Salman Khan's Thums Up?

Salman Khan has lost his plum Thums Up endorsement which paid him a bomb every year. There are growing whispers that the Bfiikre star, Ranveer Singh, may step into his shoes

It's all over for the Sultan superstar Salman Khan in the Thums Up brand which he endorsed as their costliest member till date. Coca-Cola has not renewed its contract with him as the brand ambassador for Thums Up. Buzz is the aerated drink officials are looking for younger faces to associate with the brand.

Reportedly, Ranveer Singh has been asked to get into Salman's place.

This year, Bigg Boss is sponsored by
a rival cola brand. The fact that Salman chose to do Bigg Boss 10 didn't go down well with Thums Up.

A joint statement released by Salman Khan and Coca-Cola India,
the parent company behind Thums Up, it has clearly been stated that the actor’s contract has not been renewed citing his association with a show which is sponsored by a rival brand. Here’s how the statement reads:

“There have been some media reports this evening that discusses the contractual agreements between brand Thums up and Salman Khan. In light of the media interest and numerous inquiries that both parties have received, we find it prudent to clarify that:

1. Salman Khan was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with the Coca-cola India product portfolio.

2. In light of this, both parties have mutually decided not to renew their current contract.

We do not have any further information to provide at this point. We appreciate your interest and outreach.”

Ranveer's next on celluloid is Aditya Chopra's Befikre with Vaani Kapoor, while Salman will next be seen in Kabir Khan's Tubelight.

Salman has more fans than Ranveer, so it will be interesting to see how the aerated drink company in question plans to not disturb the scales of its clientele.

Thumbnail Image Source: images  &  Manav Manglani