Kriti Sanon has once again found herself at the centre of an unnecessary social media debate, this time over her appearance in a Rakshabandhan advertisement. While the actor is no stranger to conversations around fashion and style, the latest criticism has less to do with her work and more to do with what some people believe a woman should wear during a festival.
For the advertisement, Kriti opted for an elegant ivory lehenga paired with a deep-neck blouse and a cape. While the ensemble was simply a fashion choice for a festive campaign, certain sections of social media were quick to label the outfit as “inappropriate” for Rakshabandhan. Some even questioned the idea of featuring such an outfit in a festive advertisement and described it as part of a “woke agenda.”
The criticism further escalated with some users objecting to the blouse and drawing comparisons to a “bra-like” top, arguing that such an outfit was unsuitable for a festival. However, many others pushed back against the outrage, pointing out that scrutinising a woman's clothing and attaching ideas of morality or decency to it is unnecessary.
At its core, the conversation raises a larger question about why a woman's clothing continues to become a subject of public moral judgement. An actor appearing in an advertisement does not need to conform to a fixed definition of how a woman should dress for a particular occasion. Festivals, traditions and personal style can coexist without one having to dictate the other.
The constant expectation for women to fit into predefined ideas of “appropriate” clothing also reflects a mindset that continues to place unnecessary restrictions on female expression. Whether a woman chooses a traditional outfit, a glamorous ensemble or something in between should ultimately remain her choice.
In 2026, perhaps the conversation should move beyond policing women's wardrobes and towards allowing women the freedom to make their own choices without every outfit being turned into a debate about morality, culture or decency.
Meanwhile, several social media users came out in support of Kriti and questioned why her clothing had become a matter of public concern in the first place.
"Society is so quick to put women into boxes. be glamorous but only when they approve of it, be traditional but not “too traditional” like what exactly do you want women to be let us breathe man"
"can we stop policing women’s clothes and pretending it’s about tradition every single time?? Woman can celebrate Rakhi AND dress however she wants. both can exist! BTW that was just an ad"
"genuinely dont understand why Kriti’s clothes have become a moral issue?? it’s an ad, she’s being herself, everyone can breathee"
"really feels like women are only allowed to be confident and glamorous when the audience gives them permission to be. make it make sense! "
Image Source : Google
Image Source : Google
genuinely dont understand why Kriti’s clothes have become a moral issue?? it’s an ad, she’s being herself, everyone can breathee #KritiSanon #Ad
— juned__ch (@juned_ch28994) August 24, 2026
Society is so quick to put women into boxes. be glamorous but only when they approve of it, be traditional but not “too traditional” like what exactly do you want women to be let us breathe man #Kriti #Ad
— Aniket Khanna (@Aniket_khanna_) August 24, 2026
can we stop policing women’s clothes and pretending it’s about tradition every single time?? Woman can celebrate Rakhi AND dress however she wants. both can exist! BTW that was just an ad
— Riya (@Riya_Kulkarniii) August 24, 2026
really feels like women are only allowed to be confident and glamorous when the audience gives them permission to be. make it make sense! #Kriti #Ad
— mona💯 (@mona20001111) August 24, 2026