The Indian wedding landscape marked a new chapter with the introduction of The Marriages of India, announced by Priya Shah, widely known as the World’s No. 1 Matchmaker. The publication positions itself as India’s first dedicated wedding magazine, aiming to provide structured information and perspective on the nuances of marriage — a space often guided only by tradition, family experience, and word-of-mouth advice. The launch is being viewed as a notable shift for a sector deeply rooted in custom yet lacking a consolidated, informed voice.
The magazine covers a wide spectrum of subjects, including pre-marriage preparation, post-marriage dynamics, and modern family relationship challenges. Topics such as saas-bahu equations, husband-wife bonding, and balancing career after children are foregrounded as part of its content approach. Shah stated that the objective is to help Indian families navigate marriage with practical understanding rather than assumption or hearsay, positioning the publication as a knowledge-based resource rather than a celebratory catalogue.
Priya Shah, who began her matchmaking career 35 years ago, is credited with professionalising an industry long shaped by cultural conventions. Her work, spanning Mumbai, Dubai, London, and the USA, has included formal family matchmaking platforms and the concept of arranged marriages evolving into ‘arranged love marriages.’ With over three decades of experience and multiple awards to her name, her latest venture expands her influence beyond matchmaking into social education. Industry observers describe the magazine as more than a publication — potentially the beginning of a wider shift in how Indian families understand compatibility, relationships, and the institution of marriage itself.
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