The Audience Is Rejecting Bollywood’s ‘Sex Sells’ Mantra, Here Is Proof

A steamy lip-lock was once a sure shot way to attract audiences to the theatre. But we looked at the box-office report of 2017 and discovered a startling fact

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The Audience Is Rejecting Bollywood’s ‘Sex Sells’ Mantra, Here Is Proof

They say, change is the only constant and the tastes of Bollywood audience too seem to be changing. The superstars Salman Khan and Shah Rukh Khan have failed to pull the audiences into theatres with both Tubelight and Jab Harry Met Sejal failing to set the cash registers ringing.

And then there is the other thing that sells, sex. But one look at the box-office performance of 2017 releases which promised a dose of erotica and you will notice something. They have all flopped. It looks like our audience is jaded, thanks to the overdose of kissing and lovemaking scenes in Hindi films these days. Plus, with the advent of bold digital content, which is un-censored, the audience does not need to pay for a film ticket to watch a steamy scene.

We looked at the box-office report of 2017 and here is proof:

OK Jaanu
ok jaanu shraddha kapoor and aditya roy kapur kiss scene

The modern romance starring Aditya Roy Kapur and Shraddha Kapoor had a good dose of intimate scenes but was rejected by moviegoers.

shahid kapoor saif ali khan and kangana ranaut sex scenes in rangoon

A stellar star cast including Kangana Ranaut, Saif Ali Khan, Shahid Kapoor and an unusual lovemaking scene could not save this film from being declared a flop.

sushant and kriti sanon kiss in raabta

Rumoured lovebirds Sushant Singh Rajput and Kriti Sanon’s onscreen passion did not impress the audience and Raabta too flopped.

Babumoshai Bandookbaaznawazuddin siddiqui and bidita bag in babumoshai bandookbaaz

This film got 48 cuts from the censors because of its heavy dose of sex and violence. The Tribunal then passed it with minimal cuts but the film starring Nawazuddin Siddiqui and Bidita Bag did not set the cash registers ringing.

A Gentleman
sidharth malhotra and jacqueline fernandez kiss in a gentleman

The scorching chemistry between Jacqueline Fernandez and Sidharth Malhotra did not work box-office wonders for this much-hyped release which had a long kissing scene.

Jeena Isi Ka Naam Hai
manjari phadnis kissing himansh kohli sex scene in jeena isi ka naam hai

This film starring Arbaaz Khan, Himansh Kohli and Manjari Phadnis, didn't grab eyeballs with its trailers. So the makers decided to 'leak' a steamy song from the film which involved a lot of kissing and sex scenes. But that did not work. Result - the movie was a flop.

In comparison, films in 2015 and 2016 which featured kissing scenes fared a lot better. Arjun Kapoor and Kareena Kapoor’s liplock for Ki & Ka (2016) created a lot of curiosity around the film, which did good business at the box-office.

Befikre truly pushed the envelope with its risqué content and Ranveer Singh and Vaani Kapoor’s efforts paid off as the film had a good box-office run despite lukewarm reviews.

Hate Story 3, the erotic thriller starring Zarine Khan, Karan Singh Grover and Sharman Joshi made more than Rs  50 crore at the box-office. But the tide seems to have turned in 2017.

So it looks like Bollywood audiences have finally stopped being lured into theatres just with the promise of a kissing scene. With films like Toilet: Ek Prem Katha, which revolved around a social issue, coming to the fore instead, it is high time that filmmakers realise that sleazy shortcuts will not work anymore.

Image Source: stills, youtube/TSeries, & hdpics