Aamir Khan Launches His Latest Theatrical Superhit Film 'Sitaare Zameen Par' On YouTube
Aamir Khan Launches His Latest Theatrical Superhit Film 'Sitaare Zameen Par' On YouTube
Aamir Khan today announced
the global release of his superhit theatrical film Sitaare Zameen Par,
exclusively on YouTube starting on 1 August, 2025. This strategic move marks a
bold new distribution approach that delivers one of 2025’s most successful theatrical
releases directly into people’s homes. This heartwarming family drama, starring
Actor-Producer Aamir Khan, Genelia Deshmukh and featuring a powerful ensemble,
including 10 actors with intellectual disabilities, will be available in India
at Rs. 100, and in 38 international markets,
including USA, Canada, UK, Australia, Germany, Indonesia, Philippines,
Singapore, Spain, among others, with pricing localized for each market.
Aamir Khan’s Sitaare Zameen
Par, a spiritual successor to the 2007 classic Taare Zameen Par, celebrates
love, laughter, and inclusivity. The film has struck a deep chord with
audiences — crossing ₹250 crore worldwide. Audiences can now rent the movie by paying
a fee, turning every home and device into a janta
ka theatre.
This makes premium cinema
accessible to a wider audience, whether in their home or on the move - all they
need is an internet connection. For fans who missed it in cinemas or wish to
re-watch it, this offers a high-quality, convenient option. To reach even
broader and newer audiences in India and globally, Sitaare Zameen Par will
offer subtitles and dubs in key languages.
The digital release of
Sitaare Zameen Par leverages YouTube's reach and flexible distribution
capabilities. This will also be the primary destination where other beloved
films from Aamir Khan Productions, will be available in the days to come.
This pivotal collaboration
demonstrates YouTube's growing role in democratising reach and evolving
distribution strategies, establishing YouTube as a premier destination for
post-theatrical film and media content. YouTube’s reach in India and globally
is unparalleled. According to Comscore, YouTube reached 4 out of 5 Internet
users in India aged 18+[1],
while entertainment videos on YouTube generated over 7.5 billion views on a
daily basis globally, in 2024[2].
Commenting on the launch, Actor-Producer Aamir Khan stated, "For the past 15 years I have been struggling with the challenge of how to reach audiences who do not have geographical access to theatres, or those who are unable to make it to theatres for various reasons. Finally the time for the perfect storm has come. With our government bringing in UPI and India becoming no 1 in the world in electronic payments, with internet penetration in India having grown dramatically and growing everyday, and with YouTube being on most devices, we can finally reach vast sections of people in India, and a significant part of the world. My dream is that Cinema should reach everyone at a reasonable and affordable price. I want people to have the ease of watching Cinema when they want, where they want. If this idea works, Creative voices can tell different stories breaking geographical and other barriers. This will also be a great opportunity for younger creative people entering the field of Cinema. If this idea works, then I see this as a win-win for all.”
Gunjan Soni, Country Managing
Director, YouTube India, highlighted the strategic significance of this
partnership. "The digital launch of Sitaare Zameen Par exclusively on
YouTube underscores a significant step towards democratizing Indian film distribution
at a global scale. YouTube is already a key digital destination for premium
content, and we’re excited to offer filmmakers and content owners not only our
unparalleled digital reach but also the control and flexibility to meet their
audiences where they are. Today's launch is far more than a release - YouTube
is laying out the red carpet for Indian cinema to stride onto the global
stage.”
YouTube offers a robust
selection of movies available to buy or rent across diverse languages, genres,
including popular Indian and international hits. This offering continues to
grow alongside a significant opportunity in India, driven by surging internet
penetration, rapid growth in Connected TVs, and increasing mobile consumption.
In fact, Connected TV (CTV) is YouTube’s fastest growing screen for the last 5
years in India. These trends reinforce YouTube’s unique position to make
premium content accessible on every screen and in every format.
The platform is a critical
and continuous part of a film’s entire journey, from building initial buzz with
teasers, trailers, and music, and now extending to seamless on-demand
streaming. According to a Kantar survey, viewers in India often watch videos on
YouTube when considering new purchases in entertainment[1], and
agree that YouTube has top content in music (94%) and entertainment (94%)[2].
As viewers become more participative, fandoms on YouTube help create more
stickiness for content, allowing filmmakers to build engaged and passionate
fandoms.
Directed by RS Prasanna,
written by Divy Nidhi Sharma, Sitaare
Zameen Par stars Aamir Khan, Genelia Deshmukh and introduces ten new
faces. Next up, Aamir is producing Lahore 1947 starring Sunny Deol and Preity
Zinta, and Ek Din, featuring Junaid Khan and Sai Pallavi, both under his banner
Aamir Khan Productions.
