Ad Man and renowned theatre personality, Alyque Padamsee passed away this morning. He was 90. According to a report in The Quint, Padamsee was in bad health and was ailing since quite some time.

Padamsee was best known for his role as Muhammad Ali Jinnah in 1982 drama “Gandhi” and for his creative ads like Liril. He received Padma Shri  in 2000. He was named "Advertising Man of the Century" by The Advertising Club in Mumbai.

Bollywood celebs took to social media to pay their heartfelt condolences:

Boman Irani: Saddened to hear of the passing of Ad Guru and Theatre doyen #AlyquePadamsee. He gave me my first break in Theatre, like countless before and after me.

Maverick, Unique, Uncompromising. There will never be another....#RIP Alyque.

Arshad Warsi: Very sad to hear about #AlyquePadamsee I had the privilege of choreographing one of his plays. Admired him for his honesty, talent & intelligence. You will always be loved & missed, RIP Alyque

Atul Kasbekar: Saddened to hear of the passing of advertising doyen #AlyquePadamsee

When he was head of Lintas he’d given me some of my early breaks in advertising photography

Ever grateful for the break and opportunity


Suchitra Krishnamoorthi: Deeply saddened to hear of the demise of #AlyquePadamsee Prayers for the departed soul and strenght to the family

Saumya Tandon: The man whose iconic Ads I grew up admiring, dreaming to be featured in them as a little girl when I become an actress. RIP #AlyquePadamsee . Your work in #IndianAdvertising will be cherished.

Kubbra Sait: Oh you maverick! Thank You for the most iconic advertisements of our times Rest in Peace #AlyquePadamsee

Nimrat Kaur: Deepest condolences and prayers for the family and loved ones of #AlyquePadamsee sir...a true pioneer. May he rest in peace.

Our condolences to the family. May his soul rest in peace.

Images Source: instagram/

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