Akshay Kumar was one of the first Bollywood superstars who decided to release his film on an OTT platform amid the pandemic. Akshay and Kiara Advani starrer Laxmii makers received a backlash from the from the exhibition community upon its release on OTT platform Disney+Hostar. But now seems like Akshay Kumar is again looking for a direct-to-web release for his upcoming film Bell Bottom. Co-starring Huma Qureshi, Vaani Kapoor, Lara Dutta in the key roles, the film has been talk of the town from past few months now.
Now as per latest reports Bell Bottom makers are looking for a direct-to-web release on OTT platform Amazon Prime Videos. A source close to the makers revealed to Bollywood Hungama, “The producers of Bell Bottom – Jackky Bhagnani and Vashu Bhagnani – have started conversations with Amazon Prime to explore the possibility of a direct to digital release, and so far, both the parties seem to be on the same page. They are discussing various prospects including the financials, and there might be some clarity within the next one month. But at this point of time, team Bell Bottom is definitely exploring the direct to digital option of release.”
The source further revealed that the release date of the film around April 2 is unlikely now. “A release on April 2 seems unlikely now, as another Akshay Kumar film [Sooryavanshi] is looking to arrive in the same period. Given the costs and several other factors associated with the film as also Akshay’s jam packed release calendar, the makers thought of exploring the digital release with Amazon Prime,” says the source.
The source further concludes saying, “The Bhagnani’s share a close bond with the digital platform and so does Akshay, and that’s how the meeting happened. All stakeholders are currently working towards arriving at terms and conditions that are beneficial to all of them.” (ALSO READ: Bell Bottom: Vaani Kapoor Shares A Sun-Kissed Selfie With 'Wonderful' Akshay Kumar Says: 'You’ve Made This Journey So Much More Special For Me')
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