Young Bollywood star Bhumi Pednekar has carved a niche for herself with her phenomenal acting skills and her advocacy towards climate conservation in India. Apart from winning hearts with her stellar performance, she is working hard towards making things better. Today, Bhumi’s brand equity is extremely strong and it echoes of attributes like a real, trustworthy, conscious and upright citizen, self-made, relatable, progressive, transparent and having a voice of her own. During the pandemic, due to her current equity, the actress has signed six brands during the Coronavirus pandemic.
A brand expert says, “Today, all brands are looking for endorsers with substance. The pandemic has changed the dynamics forever and all brands want to be sure that the celebrity endorser should have a voice of his/her own and also stand for values and ethics. There is a reason why someone like Bhumi Pednekar’s equity has shot through the roof because she stands for progressive cinema aims at representing the free-thinking modern Indian woman correctly on the screen and also raises her voice for future generations with her climate change initiative.”
Bhumi is not only celebrated for her solid body of work in Bollywood and her remarkable hit rate at the box office but she is also hailed for being a vocal citizen who has taken up advocacy for climate conservation in a big way. Bhumi has always been an environmentally conscious citizen who has taken up climate conservation as a cause to raise awareness among fellow Indians. Bhumi has launched a lauded online and offline initiative called Climate Warrior through which she is mobilising citizens of India to contribute towards protecting the environment. She has also mobilised Bollywood into participating in this initiative too.
Meanwhile, on the work front, Bhumi Pednekar was last seen in the film Pati Patni Aur Woh, and has film Durgavati in the pipeline. Also Read: Taapsee Pannu Says ‘I’ve Been Replaced Because The Hero’s Wife Didn’t Want Me To Be Part Of The Film’; Reveals Weird Rejections She Faced
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