If there is any woman in the film industry who knows exactly what she wants and how to get it then it has to be the content czarina, Ekta Kapoor. The lady has recently been featured in the list of India's most powerful Women by the leading business magazine Fortune India and with what we see she truly does deserve the title. Ekta Kapoor is undoubtedly one of the most powerful women in the business and this is because the producer does not shy away from taking projects which most filmmakers may refuse due to social pressure. She is one such producer who is successfully ruling all three mediums of entertainment that is television, films and the digital space. The producer is well aware of the audience's demands and knows exactly how to package and sell that to them.
The producer is known to understand the content like nobody and is also one of the smartest when it comes to the distribution part of her content. Her recent collaboration with ZEE5 to air her shows on other OTT platform apart from her own AlT Balaji is a commendable business move.
Ekta Kapoor recently completed 25 years of Balaji Production and it was a moment of pride and celebration for her as ALT Balaji which is a division of Balaji Telefilms, has managed to have 20 Million paid subscribers.
With a wide range of TV Serials, films, and web shows, there is no screen that is untouched and unconquered by the content queen, Ekta Kapoor who has spread her wings with a diverse range of genres across screens.
Image Source: Instagram/ektaravikapoor
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