Neha Gadhwalla On Why Short Stories Are The Latest Social Media Trend: 'Users Have Lost The Patience To Watch The Full Content Piece'
Neha Gadhwalla shares her thoughts on why short stories are now the latest social media trend
Neha Gadhwalla is an inspiration to many out there. From being an assistant hairstylist to a renowned celebrity manager, Neha has come a long way. With hard work and talent, she has achieved success on her own terms. For the uninitiated, Neha is a proud owner of Eficiente Management. She shares a great bond with many celebrities in the industry. Recently, Neha shared her thoughts on why short videos are the latest social media trend nowadays.
Gadhwalla shared how with time trends are changing and short videos are gaining more popularity on social media. “There is a 360-degree shift in the trend nowadays, right from shooting conceptual videos of a minimum of 8-10 minutes to now shooting videos not more than a minute. This is mainly because the users have lost the patience to watch the full content piece which has led to a fall in stickiness”, said Neha.
Furthermore, she mentioned that several big brands are now focusing more on short videos with an aim to fetch more reach from the consumers as they are easy to share on the social platform. Neha added,” Taking inspiration from that, we have even incorporated such kinds of videos for our brand as a marketing strategy which is surely turning out to be fruitful. It is gaining more attraction from the viewers which is pretty engrossing.”
Talking about Eficiente Management, Neha started her company with the help of Sonam Kapoor and Rhea Kapoor in 2019. It is an agency that helps known and fresh makeup artists, hair stylists, stylist photographers and influencers make a mark in the prominent identity in the industry. The agency by Neha has given a platform to artists who have worked with stars like Arjun Kapoor, Sonakshi Sinha, Parineeti Chopra, Richa Chadha and more.
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