House of Pataudi the ethnic wear brand, Saif Ali Khan announces his sister Soha Ali Khan, as its brand ambassador. Soha will helm all major campaigns across media platforms and is slated to appear in her first campaign for the brand, set to go live during Durga Puja. As a brand that exemplifies the royalty and grandeur of the rich Pataudi heritage through its unique designs and craftsmanship, the association with Soha, a member of the Pataudi family herself, is set to further accentuate this position.
The campaign brings the Pataudi siblings, Saif and Soha together to promote the brand, where they are seen celebrating Durga Puja. The film emphasises the strong bond between a brother and sister and is set around the auspicious occasion of Durga Puja. While Soha is pandal hopping in Kolkata, Saif is at a Durga Puja pandal too, but in London. She looks stunning in a gorgeous House of Pataudi outfit, while Saif wears an elegant House of Pataudi kurta that he receives from Soha as a gift. They talk to each other in Bengali through a video call and complement each other for their looks. Soha is surprised at London having a puja pandal, to which Saif exclaims – Bengalis and Durga puja… we are everywhere!
Speaking about the same, Saif Ali Khan, “I’m happy to have Soha join us in this magnificent journey of ‘House of Pataudi’. She not only complements the stature of the brand but will also help us take the brand to a much larger female audience. We’ve been great together as a team and I am delighted to work with her. We have been celebrating Puja as a family since we were children and with this campaign we are reaching out to people across the country to celebrate this festive season with House of Pataudi.”
While Soha Ali Khan Saif, “I’m extremely delighted to be a part of ‘House of Pataudi’, I stand testimony to Saif’s deep involvement in every stage of the brand’s evolution and feel honoured to join him in his quest to take the brand places. Personally, Puja and other cultural aspects of Bengal means a lot to us and I am happy that my first campaign on the brand is on this auspicious occasion.”