There was enticing news recently that producer Ronnie Screwvala’s production house RSVP was all set to make a rom-com about a sexecutive for the digital space. It was also reported that Rakul Preet Singh was emboldened to take up the role of a condom executive, hired to test the durability and reliability of condom brands.
Tejas Deoskar, the director of the yet-to-be-named film, had roped in Rakul to play a condom tester and aimed to educate the audience about the use and importance of protection with his comedy.
But apparently the project has been snagged at base. The producers have, for the time being, decided to put this provocative project on hold.
A source close to the development informs me, “Look, the digital space is no longer what it used to be six months ago. Unlimited freedom of expression is a thing of the past. Content providers in the OTT space are being very cautious. Given the scenario, a film about condoms and sexual test-drives might not be the best of ideas. So yeah, for now this project is on hold.”
Let’s hope for the sake of those who were looking forward to this project, it would be resurrected sometime soon, maybe under a different garb with a protective shield over the condoms.
Image source: SpotboyE archive