Akshay Kumar and Kiara Advani starrer Laxmmi Bomb has become the first big-ticket movie to pursue discussions about a digital release. Fans are eagerly waiting for the film to hit the OTT platform. Though it was supposed to be a theatre release, the makers decided to land this film on the OTT station owing to the ongoing Coronavirus pandemic. As the Akshay Kumar starrer is gearing for a Diwali release on Disney+Hotstar, producer Tusshar Kapoor feels shifting gears to an OTT release was practical, tough and a difficult decision.
Tusshar says, "The movie was originally expected to release in cinemas in May. But we had a new set of circumstances and took an informed and logical decision in the light of the events. As the makers, we wanted to show the film to a larger audience. This move felt right because more people will watch it online than in theatres at this point in time. We are taking the film beyond geographical restrictions. Disney+Hotstar has a massive following due to the Indian Premier League. We believe in Akshay Kumar and his fan base. Plus, this film is different from masala movies, and good content works regardless of screen size”
When the makers of the horror-comedy — which is a remake of Raghava Lawrence's Tamil hit, Muni: Kanchana (2011) — announced its digital release, the distributors had expressed their displeasure. When asked about if the move created a rift, and he explains, "There is no animosity. When things go back to normal, cinemas will always be the first preference. The circumstances compelled us to work our way around things. This was never intentional, movies are always made for theatres first."
Laxmmi Bomb is set to premiere on 9th Nov on Disney+ Hotstar VIP.
Disney+ Hotstar presents, Laxmmi Bomb, produced by A Cape of Good Films, Tusshar Entertainment House and Shabinaa Entertainment. ALSO READ: Laxmmi Bomb: Ekta Kapoor's Nephew Lakkshya Is Super Excited About Akshay Kumar Uncle's Film – Watch Video
Image source: Instagram/ tusshark89
They say the best things in life are free! India’s favourite music channels 9XM, 9X Jalwa, 9X Jhakaas & 9X Tashan are available Free-To-Air. Make a request for these channels from your Cable, DTH or HITS operator.