India’s one of the largest FM channel and music label – Red FM and T-Series – have come together to initiate a new fund raiser, a digital initiative, The Care Concert which will begin on April 11, 2020, at 6 PM. According to reports, The Care Concert will stream on YouTube and Facebook handles of T-Series and RED FM accounts. The digital concert will see the line-up of 15 plus artists. While enjoying the performance, viewers contribute any amount they wish to the PM CARES Fund through a link provided for the donations.
Speaking about the same, T-Series head honcho Bhushan Kumar said “Amidst such unprecedented and uncertain times when the world is grappling to fight the Coronavirus pandemic, we wanted to spread some cheer and also help everyone to fight this unitedly. Moreover, we saw synergies with RED FM to entertain and engage the audience in a creative format. ‘The Care Concert’ is an initiative to unite all of us together and motivate everyone to stay at home. We hope to bring some positivity in the current scenario through music and also create an opportunity which allows us to do our bit for the society by donating to the PM CARES Fund.”
While Director and COO, RED FM and Magic FM Nisha Narayanan said, “COVID-19, without a doubt, has been harsh on the business front with most sectors taking a hit. Yet, it’s important to understand every crisis presents a ray of hope and new opportunities too. We are happy to announce ‘The Care Concert’ in association with India’s largest music record label, T-Series to bring forth some of the renowned music artists for a digital concert. People have always found strength and hope in art and music during crisis and this is a humble effort by RED FM and T-Series to bring together everybody for a common cause.”
A great initiative indeed!
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