Bollywood Celebs Turn Heads At A Star-Studded Mumbai Event; Here’s What They Were There For

Luxury fragrance house RiiFFS Parfums has unveiled its latest creation, Freeze in Flame, in Mumbai, bringing together names from the entertainment, fashion and digital worlds for an exclusive launch preview at the Trident, Nariman Point. The Mumbai event marks the first stop in the brand’s international rollout, which is set to span more than 12 countries.

The star-studded evening saw several familiar faces from the entertainment and digital space in attendance. Actors and creators including Sana Sultan, Bhavin Bhanushali, Himanshu Arora and Sadhaaf Shankar were among the guests who turned up for the exclusive preview. With over 150 guests from the entertainment, fashion and digital media industries attending, the Mumbai launch brought together celebrities, creators and fragrance enthusiasts for an evening centred around the new luxury scent.

At the centre of the new fragrance is an unusual botanical innovation. Freeze in Flame has been formulated by master perfumer Shinichiro Oba and is described as the first fine fragrance to use 100% natural raspberry and passionfruit extracts captured whole directly from the fruit. Unlike conventional fruit accords that rely heavily on synthetic recreations, the technique used for the fragrance aims to retain the authentic aromatic character of the fruits.

The launch itself was designed to be more than a conventional fragrance unveiling. RiiFFS Parfums hosted a curated multi-sensory dining experience, with the menu created to interpret the fragrance’s olfactory pyramid through food. Individual courses were paired with flavours, temperatures and textures representing different elements of Oba’s composition, bringing the central contrast of the Freeze in Flame concept to life.

With Mumbai serving as the first leg of the global rollout, RiiFFS Parfums is looking to take Freeze in Flame to key luxury markets across more than 12 countries. The international campaign combines experiential events with the brand’s focus on botanical innovation as it seeks to build a wider presence in the global fragrance space.

The Mumbai preview also reflects the growing trend among luxury fragrance brands to create immersive experiences around new scents, turning a traditional product unveiling into an experience that engages multiple senses. For RiiFFS, the Mumbai event marked the beginning of its international campaign while offering guests an experiential introduction to its latest fragrance.

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