American Lingerie brand Victoria’s Secret has been in the clothing market for 42 years now and has achieved a huge fan-base owning to their products. The company has won the hearts of many women with their sexy and comfortable lingerie designs. The brand was also know for something else. Their Victoria’s Secret Annual Fashion show has been a big deal for the past 24 years with a high-fashion model walking down the runway in sexy outfits, the fashion show was a bigger deal than the brand every year. With the Fashion show being a huge phenomenon every year, reports now state that the annual show this year has been cancelled by the brand.
Victoria’s Secret’s first fashion show was launched in 1995 and was known to be a major pop culture event since years drawing millions of viewers every year. According to reports in a section of the media, the major Victoria’s Secret fashion show has been cancelled owing to the major drop in the ratings of the show. Reports state that the December 2018 show held in New York that aired on Walt Disney Co’s ABC network, was watched by 3.3 million American viewers only. In comparison with the12 million viewership received in 2001 during its first broadcast, there has been a major decline in the viewership since then owning to the brand cancelling the show this year. Also Read: Cindy Crawford Shares A Major Throwback Picture Of Girl Power; Can You Spot Rachel Green Aka Jennifer Aniston?
After the speculations regarding the cancellation of the show, chief financial officer Stuart Burgdoerfer shared that there will be no fashion show this year but mentioned that they will b communicating with the customers. Stuart said during an earnings call as reported, “It is important to evolve the marketing of Victoria’s Secret”. “We will be communicating to customers, but nothing that I would say is similar in magnitude to the Fashion Show,”
He further explained, “It did air at different times over the years and we didn’t see a material impact on the next few days results. With that said, it was a very important part of the brand-building of this business and was an important aspect of the brand and a remarkable marketing achievement”
Many popular Hollywood models like Gigi Hadid, Kendall Jenner, Bella Hadid has walked Victoria’s Secret fashion show runway. As the lingerie brand has garnered huge fame for its products worldwide, the fashion show proved to be a high point in the career of many supermodels including Tyra Banks, Heidi Klum and Miranda Kerr.
Image source: victoriassecret
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