Twitter is changing fast, courtesy of the new owner - Elon Musk. As per the latest reports, Twitter Inc plans on hiking the pricing of its Twitter Blue subscription product to $11 from $7.99, if paid for through its iPhone app and to $7 if paid for on the website, the Information reported on Wednesday, citing a person briefed on the plans, reported Business Standard.
The popular social media site plans on changing the price of its Twitter Blue Subscription product to $11. The stirring development comes as a pushback against Apple Inc's 30% cut on any payments made by users via apps on the iOS operating system, the report said.
The low pricing on the website was likely to drive more users away from the platform as opposed to signing up on their iPhones, the report said. However, it did not mention whether the pricing would change for Android phones.
The price for Twitter Blue on iPhone is increasing to $11 monthly (previously $7.99).— Pop Base (@PopBase) December 8, 2022
On web, it will cost $7. pic.twitter.com/bwmXeywDb1
The new Twitter boss - Elon Musk, who took over the ownership in October, has planned for the micro-blogging website service to feature different coloured checks for individuals, companies and governments after a botched initial launch led to a surge in users impersonating celebrities and brands on the platform.
But, Twitter, Apple and Google, who own the Android operating system, are yet to respond to the latest developments.
Last week, Musk in a series of Tweets listed various grievances with Apple, including the 30% fee the iPhone maker charges software developers for in-app purchases.
Later, he also shared a meme suggesting that he is willing to ‘go to war’ with Apple rather than paying the commission.
Musk even met the Apple Chief Time Cook at the company’s headquarters, and tweeted that the misunderstanding about Twitter being removed from Apple's app store was resolved.
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