Badhaai Ho director Amit Sharma has a lot to be thankful for. During the past one year, he has won 19 Indian and international awards for excellence in ad filmmaking. And there are many more to come. Amit Sharma whose feature film Badhaai Ho was a game-changer among mainstream Bollywood entertainers says he is confused about his identity. “Am I a feature filmmaker or an ad filmmaker? What is my calling card? I enjoy making both kinds of films equally. Last year I made two major ad films for Dove soap and Facebook. Both have got me any number of awards both locally and internationally.”
Like R Balki before him, Amit comes from the world of commercials into cinema. It isn’t an easy transition. “People think ads are comparatively easy to make. The truth is ads are more difficult than a feature film. In a few minutes, you have to tell your story in an ad.”
Interestingly Amit’s Badhaai Ho also won multiple awards, popular and National awards. He is now working on a sports film. “I hope Maidaan will be liked as much as Badhaai Ho. I am equally proud of my ads and feature films,” says Amit.
Apart from Maidaan, Amit Sharma will also be directing the official remake of The Intern. The Hindi version stars Deepika Padukone and Amitabh Bachchan. Big B steps into the shoes of Rishi Kapoor who was earlier set to play Robert De Niro's character. Due to his demise in 2020, senior Bachchan agreed to play the part.
Image source: Twitter/iAmitRSharma