Diwali is round the corner and filmmakers have Diwali gifts for movie buffs. This weekend, Akshay Kumar, Pooja Hegde, Kriti Sanon, Bobby Deol, Riteish Deshmukh, and Kriti Kharbanda starrer Housefull 4 will clash with Bhumi Pednekar-Taapsee Pannu starrer Saand Ki Aankh and Rajkummar Rao-Mouni Roy starrer Made In China at the box office. This morning, we brought you early box-office collections prediction of this week's 3 big releases.
When we got in touch with Film Business and Trade Analyst Girish Johar, we spoke at length about the much-awaited film, Housefull 4 and how what would be the first choice of cinegoers. Speaking to SpotboyE, Johar said, “Every film caters to a specific set of target audiences and in this case too- Housefull 4, Saand Ki Aankh and Made In China all have different TGs even vis a vis they all have their own costing also. Comparing one film with another would not be fair as each film has its own box office collections so I think it should not be compared. For Housefull, it is one of the multicast, biggest and successful comedy franchise. Housefull is a reincarnation comedy that is being mounted as a huge budget, so expectations are pretty much high from the film and going by the promotions the film looks exciting. Even the advance ticket sales are pretty much high which will benefit the film. Housefull is going to be a wide release as well.” (ALSO READ: Bobby Deol Talks About #MeToo Movement, Says Housefull 4 Shoot Did Not Suffer Due To Sajid Khan’s Ouster)
He further added, “Housefull 4 is a family entertainer and people have loved the trailer. Diwali is such a festival where families want to go out together and watch a film. I somehow feel that Diwali is on Sunday, the weekend can be engulfed in pre-Diwali activities. Still, I believe the film should open around Rs 18-20 cr, depending upon the word of mouth.”
Housefull will set up a clash with Saand Ki Aankh and Made In China at the box-office, when asked Girish about the same he told us, “About competition, I doubt because Housefull is massier and out and out commercial film whereas Saand Ki Aankh is a more niche content-driven film. But there is surely competition between Saand Ki Aankh and Made In China because both are relying on word of mouth, have a similar set of audiences. Itna faraq nahi padega, lekin first choice would be Housefull 4 only.”