Yesterday, we told you that the three releases this
Friday, The Ghazi Attack, Running Shaadi and Irada, had negligible takers on the
first day, and thus, theatres refrained from giving them the 9 o’clock slot
and pushed them to the afternoon show.
The prime time slots went to Akshay Kumar-starrer Jolly LLB 2 since it continues to draw crowds to theatres. Therefore, we weren’t surprised with the dismal first day collections of the three releases.
Of the lot, The Ghazi Attack starring Kay Kay Menon, Om Puri, Rana Daggubatti, Rahul Singh and Taapsee Pannu minted to the tune of Rs 5.9 Cr, while Running Shaadi starring Amit Sadh and Taapsee Pannu managed to earn a meagre Rs. 2.8 Cr (approx). Trade Analyst Taran Adarsh tweeted The Ghazi Attack's box-office collection as follows-
#TheGhaziAttack Fri ₹ 1.65 cr. Note: Hindi version... All versions: ₹ 4.25 cr... Excellent word of mouth should ensure a jump in biz.— taran adarsh (@taran_adarsh) February 18, 2017
On the other hand, Irada that features Naseeruddin Shah,
Arshad Warsi, Sagarika Ghatge and Divya Dutta was a complete washout and
registered a negligible collection.
Jolly LLB 2 continued its steady run at the ticket counters and has pocketed Rs 81.85 Cr in two weeks. Film trade analyst Taran Adarsh tweeted Jolly LLB 2’s collection. Take a look:
#JollyLLB2 continues to dominate, despite new releases... [Week 2] Fri 4.14 cr. Total: ₹ 81.85 cr. India biz... Strong Weekend 2 on cards!— taran adarsh (@taran_adarsh) February 18, 2017
It’s a sad state of affairs as both The Ghazi Attack
and Irada had received good reviews from almost everywhere. Running Shaadi too
had received mixed reviews, but that too didn't warrant this type of a wash
"Audiences want to watch mainly Jolly LLB 2, and that's why we are running the new releases in the afternoon shows, and the other non-prime slots," said a person from the ticket counter of one of the theatres we visited (on grounds of anonymity). The person went on to say that the theatre owners have to look onto their business aspect and see as to which movie would draw more footfalls, and thus they are compelled to such decisions.
While the chances of the films making any impact on the box-office are bleak, let’s wait and watch to see if any of them manages to register an improved performance at the ticket windows.
Thumbnail Image Source: twitter/IradaEntLLP, runningshaadi & theghaziattack