Days before the release of his next flick, Bharat, Salman Khan had decided give Eidi to his fans by keeping the ticket prices low. It has almost become a ritual for Sallu Bhai fans to watch his movies on Eid every year. Most of his Eid releases have created huge records with huge collections at the box-office. So much so, because of the star value added to it, theatres also tend to hike the prices of the tickets during his films. And this time, the superstar had decided to keep ticket prices low. But looks like, Bhai’s Eidi will not make its way to his fans. Reason? Theatres.
Reportedly, theatres have decided to hike the ticket prices by an average of 20 per cent. A report in Mid-day states, “At odds with rumours that the minimal fare was touted to be bhai's eidi to his followers, prices at select cinema houses seem to have been hiked by an average 20 per cent. Mahim's City Light cinema, which sold tickets of recent releases De De Pyaar De and India's Most Wanted at R200, has set the Ali Abbas Zafar-directed venture at a rate of R250. At Lower Parel's PVR Luxe, theatre owners are drawing R1,800 per ticket. Prices at Juhu and Wadala theatres too sit at an increased fare.”Trade expert Amod Mehra told the tabloid, “Bharat will see a five-day opening weekend. The producers want to take advantage of it, especially because the buzz isn't strong. Also, an aim to break previous box-office records is always a reason to increase prices.” “I hope it picks up over the next two days. With big-ticket films not performing well enough, the audience has grown cautious,” he added.
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