Deepika Padukone Set to Launch a Lifestyle Brand Rooted in India; First Category To Focus On Skincare And Beauty

Deepika Padukone is slated to soon launch her lifestyle brand, which is rooted in India. The first category will focus on skincare and beauty.

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Deepika Padukone Set to Launch a Lifestyle Brand Rooted in India; First Category To Focus On Skincare And Beauty
Deepika Padukone is an internationally recognised actor, producer, philanthropist, and entrepreneur. With over 30 feature films to her credit, the actor made her English language film debut as the female lead in XXX: The Return of Xander Cage, co-starring with Vin Diesel. The star is also an entrepreneur and was named as one of Time’s 100 Most Influential People in the World in 2018. She founded the Live Love Laugh foundation in 2015 to destigmatise mental health and raise awareness about the same.

Deepika Padukone is now all set to launch her lifestyle brand, Though it is rooted in India, it will also aim for a global appeal. The first category of launch will be backed by science and will focus on skincare and beauty. The actress took to her social media accounts to make an announcement. Talking about her latest venture, Deepika Padukone said in a statement, “India, I believe, has always been positioned uniquely.”

Deepika Padukone added, “While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal.”

The name of the brand has not been revealed yet. It is expected to roll out in 2022.

On the film front, Deepika will next be seen in Shakun Batra's upcoming untitled project, co-starring Ananya Panday and Siddhant Chaturvedi. She has also signed her second Hollywood film. She will feature in an upcoming cross-cultural romantic comedy, which is being developed by STXfilms, a division of Eros STX Global Corporations.






Image source: SpotboyE archive
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