Hema Malini Distances Herself From Classist 'Atta Maker' Advertisement; 'I Stand By All Sections Of The Society'

A recent advertisement published by a brand endorsed by Hema Malini called for a massive backlash on Twitter as it appeared to be classist in nature. Now, the actress has released a statement saying that she supports all sections of the society

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Hema Malini Distances Herself From Classist 'Atta Maker' Advertisement; 'I Stand By All Sections Of The Society'
Hema Malini is the brand ambassador of Kent. A recent advertisement of this brand promoting the atta maker called for a massive backlash on social media. The advertisement appeared to be classist in nature as it spoke about the maid's hands being infected. Netizens slammed the brand as well as the actress for making such discrimination. Now, the actress has extended her clarification saying that she supports all sections of the society and that she is not in favour of the advertisement published.

Hema Malini took to Twitter to release her statement and wrote, "Views expressed by the recent advertisement of Kent Atta by @KentROSystems do not resonate with my values and are inappropriate, The Chairman has already tendered a public apology for the mistake. I hereby wish to put on record that I respect and stand by all sections of society." In the statement, she has mentioned that the company has withdrawn the advertisement and that she stands and respects every section of society.

Hema Malini appears with her daughter Esha Deol in the advertisement. The Dhoom actress has also posted the same statement on her Twitter account.






Earlier, the Chairman and Managing Director of the company had released a statement saying, "The advertisement is contrary to the beliefs and professional standards of Kent. We will investigate how our advertisement standards were compromised and we will further take corrective and preventive action so that such incidents are not repeated in future."

Netizens had also demanded that the brand apologies for the classists remarks made in the advertisement. (Also Read: Irrfan Khan Death: Hema Malini Expresses Grief, ‘Very Sad That Such A Wonderful Actor Passed Away’- EXCLUSIVE)






Image Source: Instagram/dreamgirlhemamalini