For far too long, we’ve seen brides enter slowly to melodramatic, emotionally-stirring music while maintaining her coyness throughout. She sits quietly through the proceedings, and finally leaves in tears from her parents and her home. And while the bride waits, the groom gets to make a grand entry with pomp and cheer. Well, why should grooms have all the fun? World, take note, for here she comes. Get ready to #MakeWay for the Brides of India, with Malabar Gold and Diamonds.
It’s time for them, and everyone, to make way for the bride. Because this is her moment, it’s her big day, and she’s here to own it! She’s here to shine and make sure the world knows it. And as she enters in the grandest of manners, breaking stereotypes and expected behaviour, she’s hoping to inspire every other bride to do the same. To be their true self at their wedding too.
As they have kicked off the 9th edition of its Brides of India campaign, the jewellery brand is gearing up to release a wedding anthem for all the brides out there.
The Brides of India 2021 wedding anthem is directed by Kookie Gulati, who has previously helmed the Abhishek Bachchan-starrer The Big Bull. Moreover, the anthem also boasts of Amit Roy, who was Director of Photography (DoP) for Love Aaj Kal, Piku fame Anupam Roy as music composer and Vicky Donor fame writer Juhi Chaturvedi as the lyricist. The shorter versions of the wedding anthem will be played on television channels and OTT platforms as an advertisement, whereas the full version will be aired on selected TV channels and digital platforms.
Malabar Group Chairman MP Ahammed, to this end, said, "The Brides of India Campaign is our tribute to the new-age brides and their awe-inspiring individuality. Over the last ten years, Brides of India has played a pivotal role in showcasing our versatility in catering to all bridal jewellery needs from all around the country. The theme of Brides of India 2021 encourages all to make way for the bride. Because this is her moment, it’s her big day, and she’s here to own it! She’s here to shine and make sure the world knows it. With the launch of the Brides of India 2021 campaign, we celebrate the brides who choose to make the big day all about her. With designs that cater to varied sensibilities of new-age brides across regions, there is something unique for every bride to complement her unique entry."
"At Malabar Gold and Diamonds, we are celebrating the bride who chooses to make her big day all about her. With products that cater to her need to shine, no matter which part of the country or which region she comes from. There’s something unique for every bride to match her unique entry," he added.
Image source: malabargoldanddiamonds.com