The word-of-mouth publicity is working in favour of Happy Bhag Jayegi, which features Abhay Deol, Diana Penty, Ali Fazal and Jimmy Sheirgill in pivotal roles. While the film minted Rs 2.32 crore on Friday, the collections increased to Rs 3.81 crore on Saturday. And now, looking at the positive feedback the film has been getting, multiplex owners have increased its shows.
Confirming the news, Rahul Kamble of PVR Icon, Andheri says, “The film opened to 27% occupancy on Friday; on Saturday, it picked up and registered 51%. But today, by the end of day, I expect it to reach 80% occupancy.”
Image Source: Youtube/Eros Now
Manoj Desai, Executive Director, Gaiety Galaxy and Maratha Mandir Cinema, seconds Kamble’s opinion and says, “It’s not going great but it has picked up by leaps and bounds from today.”
Happy Bhag Jayegi is romantic comedy which highlights what unfolds when a runaway bride (Diana Penty) lands in Lahore.
Trade analyst Amod Mehra opines that the film will surely make profit. “The film is made on a budget of around Rs 12 crore excluding publicity campaigns. So it will not only recover its money, but will also give its producer (Eros International) a reason to smile,” he explains.
Trade analyst Komal Nahta adds, “The second half of the film was a bit off the mark, else the film is not bad.”
Considering increment of shows is not a common phenomenon in Bollywood, Eros International has definitely got something to cheer about.
Thumbnail Image Source: merisaheli
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