When Salman Khan said this dialogue in Wanted, “Ek baar jo maine commitment kar di, toh phir main khudki bhi nahi sunta,” even he didn’t know that he’ll give a real-life example of it almost 13 years later. Case in point: The upcoming release of Radhe.
When the Covid-19 pandemic situation had started to normalise, the theatre owners and film distributors had requested Salman to announce the theatrical release of his film, Radhe, in order to breathe life into the shaky business. And like the Bhai that he is, Salman did announce an Eid 2021 release for Radhe giving hope to the suffering business and moviegoers alike.
Currently, in accordance with the pandemic, cinema halls and multiplexes are ordered to operate with 50 per cent seating capacity and most theatres are shut for the evening shows, abiding the curfew norms. These restrictions, along with the lingering fear of stepping outside among moviegoers, promise to cause a huge blow to the profit earnings of the producers, which is highly unlikely for a Salman’s Eid release. “Many of Salman's friends and well-wishers advised him to change Radhe's release date to a future one as releasing Radhe now would mean incurring huge losses," shares an industry insider.
Salman, however, wasn't in the mood to go back on his words. The source further reveals, "Despite the advises, Salman didn't budge. He said that he's given his word to exhibitors and theatre owners and he'd like to stand by them. Even if there are just five functional theatres, he will still go ahead with the release on the date promised."
Radhe is produced under Salman Khan Films (SKF) by Sohail Khan and Atul Agnihotri. It also features Disha Patani, Randeep Hooda and Jackie Shroff and will have a hybrid release in theatres and on pay-per-view medium on ZeePlex on May 13, 2021.
Image source: Spice
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