Sholay Maker, Ramesh Sippy's Comeback Starring Hema Malini REJECTED By National Multiplexes, Here's Why!- EXCLUSIVE
Sholay Maker, Ramesh Sippy's comeback vehicle Shimla Mirch, starring Hema Malini and Rajkummar Rao, has been braked
Times are harsh and nobody cares what good work you did in the past. Something similar happened with the Sholay maker, Ramesh Sippy, this week. Shimla Mirchi, which he readied with Hema Malini and Rajkummar Rao did not release in national multiplexes- Carnival, INOX, PVR, Cinepolis.
Reason- Viacom 18 who was backing the film refused to enter into an agreement with the plexes that they will not stream the film for 8 weeks on any digital platform. This is the rule that plexes have imposed on Bollywood, more so of late. Did Viacom have a fair idea that the movie, 5 years in the making, will not work at the box- office?
Anyway, so Shimla Mirchi got a very restricted release. We are sure that Hema Malini and Rao were not amused. But did they too have a hunch that Shimla Mirchi will not click? Neither Rao nor Hema Malini gave any interviews on their own strength, obviously Viacom 18's waned interest in the film was stark and they were not going to have any event around it. Neither of them even tweeted a word about it!
Rajesh Nair of Viacom 18 confirmed that Shimla Mirchi has released, but when we asked him about the limited release owing to the digital dispute with the national plexes, he simply said, "Well, that's not my department".
When contacted, Mayank Shah of Carnival cinemas said, "Yes, we have not released Shimla Mirchi".
Ramesh Sippy has been putting a brave front on this fight so far and whether he says it at some point or not, we bet he is bitter and disappointed.
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