In case, you
opened your movie booking App to buy tickets for Vikram Bhatt’s 1921 (produced
by Reliance Entertainment) and were surprised to see that the most prominent
multiplexes are not playing the film, then here’s the reason for it.
Well yes, 1921, starring Zareen Khan and Karan Kundra has released today but the film has NOT hit big multiplexes like PVR, INOX, Carnival Cinemas and Cinepolis.
Zareen Khan Poses For Photo Shoot
Reason for this? Well, dictatorship of these multiplexes BTW has not just shot up today, but has been harassing producers past few months.
Had a big fish like Reliance Entertainment was not involved this time, the matter would have still stayed behind closed doors.
Ticket Window At PVR Cinemas
The above mentioned multiplexes have refused to release Reliance Entertainment’s 1921, directed by Vikram Bhatt, as they wanted the producers to sign a deal with them stating that they will not give away the satellite rights of the film for 8 weeks to any channel or digital platform as that leads to a reduced footfall in theatres.
Poster Of Zareen Khan-Karan Kundra's 1921
However, Reliance refuses to bow down to this demand. The producers had sold the satellite rights of the film in April 2017, making it impossible for them to step back from their deal with the channel- OTT platform.
In either case Reliance feels that what these multiplexes are asking for will result in big loses to the producers, especially of small budget films, as they recover costs majorly by selling film’s satellite rights.
What’s shocking is that many small-budget films like Kamal Mukut’s Shaadi Mein Zaroor Aana, T-series’ Tumhari Sulu and Viacom’s House Next Door have fallen prey to this dictatorship.
A Still From Shaadi Mein Zaroor Aana
“Films of such stature cannot afford to telecast their films 9 weeks after its release, the buzz fizzles out in no time because of which they don’t get a good price for the rights.” informs a source from the trade.
SpotboyE.com spoke to Shaadi Mein Zaroor Aana producer Kamal Mukut about the on-going disparity. He seemed extremely upset and said, “I have incurred huge losses thanks to their dadagiri. It’s just unfair that just few days before the film’s release, these multiplexes come out with such demands, which make no sense. I sold my film to Zee TV months back, how can I call off the deal last moment with the channel?”
When we contacted Vikram Bhatt to know about the development, he said, “I am hoping it will resolve soon and everyone will see things in the right perspective.”
Negotiations are however still on. Unlike other helpless producers, Reliance maintains its stand- as we go online. Ditto of multiplexes in question. Tragic.
P.S. The matter was resolved by afternoon, but 1921 lost the morning shows.
Image Source : Instagram/zareenkhan/youtube/zeemusic/vikrambhatt/justdial