“Vitthal Teedi Is Not A Poor Cousin Of Scam 1992: The Harshad Mehta Story,” Pratik Gandhi Bats For Regional OTT Content, Says It's Going "Global" - EXCLUSIVE

Many fan clubs of Pratik Gandhi have wondered why he has chosen to do a Gujarati webseries Vitthal Teedi after the global success of his Hindi series Scam 1992-The Harshad Mehta Story. Here's what he has to say.

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“Vitthal Teedi Is Not A Poor Cousin Of Scam 1992: The Harshad Mehta Story,” Pratik Gandhi Bats For Regional OTT Content, Says It's Going "Global" - EXCLUSIVE
Many fan clubs of Pratik Gandhi have wondered why he has  chosen to do a Gujarati webseries Vitthal Teedi after the  global success of his Hindi series Scam 1992-The Harshad Mehta Story. Explains Pratik, “The walls between mainstream-regional, national-international are gone. The audience is not willing to accept anything sub-standard. Audiences today  are watching the best of content  from the worldover . There is the  same audience for shows in all languages now, so just because your show is in Gujarati it doesn’t mean you can get away with sub-standard quality.  Vitthal Teedi is not a poor cousin of Harshad Mehta.”

Pratik  who has been an integral part  of Gujarati theatre and cinema  for years before Scam says  Audiences won’t tolerate tackiness, no matter what the language. “This is  a big change,  Content makers are aware  that the audience is the same everywhere. There are  no  language  barriers. We are watching Spanish shows here. They are probably watching Gujarati content  in Spain.I feel regional content has always been very fresh-flavoured, There is such  a rich literary heritage to  choose from in  Bengal, Gujarat,  Kerala and everywhere.” Also read: Pratik Gandhi On Scam 1992 Success, Says, 'People Take Me More Seriously As An Actor Now, I’ve Been Offered A Lot Of Good Scripts For Films'- EXCLUSIVE WATCH VIDEO

 Pratik is  all praise of  regional  content.  “These regional  films and shows are  rooted to  their ethnic soil .They are  original   and they will always be  ahead  in content when  compared  with mainstream  cinema and shows. Mainstream  content is guided by formulistic guidelines. Regional content is  liberated  of formula. There are  no stars  and stardom in regional  cinema. Content is  king in regional  storytelling. That’s why I feel regional is  the  next global.” Also read: Scam 1992 Makes It To IMDB's List Of Most-Watched Shows Across The World: Pratik Gandhi Is Overjoyed, Says, 'It's A Super Happy Feeling' - EXCLUSIVE





Image source: Instagram/pratikgandhiofficial/IMDb