The streaming platforms in India are getting progressively powerful. With power comes responsibility. This week Netflix’s original feature film Haseen Dillruba will compete in the digital space with Amazon Prime Video’s big global release The Tomorrow War.
Experts say the foreign invasion is no longer a multiplex phenomenon. There is an audience for both, The Tomorrow War and the bloodsoaked mutton-curry potboiler Haseen Dilruba. But which film will outperform the other?
A source close to Amazon reveals a game-plan behind Amazon’s strategy. “In June Netflix's big Tamil release Jagame Thandiram with Dhanush, and Ray the anthology of Satyajit Ray’s stories have both met with a lukewarm response.Amazon had a game-changing hit The Family Man Season 2 in June. They expect The Tomorrow War to be their July blockbuster.”
The Tomorrow War will stream on Amazon from July 2 in English and 3 Indian languages, Hindi Tamil and Telugu, enduring the widest possible exposure for their July biggie in India.
It remains to be seen if Haseen Dillruba would be able to wean away a chunk of the audience waiting for Chris Pratt’s high-octane action in The Tomorrow War on July 2.
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