9XM Partners With Chingari App To Promote Indie Music: Shreya Ghoshal, Ankit Tiwari And More On Board

Good news for the fans of Indie music. 9XM, in collaboration with Chingari App, celebrates the spirit of melody with its initiative- 9XM Indiefest with SpotlampE Originals

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9XM Partners With Chingari App To Promote Indie Music: Shreya Ghoshal, Ankit Tiwari And More On Board
Home-grown short-videos sharing platform, Chingari collaborates with India’s popular Hindi music channel 9XM to promote their independent / non-film music festival ‘9XM Indiefest with SpotlampE Originals’. The celebration is set to kick-start by mid-October, playing original tracks of top bollywood singers on the user-friendly Chingari app.

The long hour music block of Bollywood songs and some original tracks of top-notch Bollywood singers, like Shreya Ghoshal, Babul Supriyo, Amit Mishra, Ankit Tiwari and Bhoomi Trivedi, will be played on Chingari for an entire month. 

The pandemic and the subsequent lockdown have seen very few film releases happening during the past 8 months. This has led to a change in the listening habits of Indian audiences who are now consuming a lot of non-film / independent music. 

Keeping this trend in mind and to make the festive season more special, 9XM and SpotlampE have created this unique property called ‘9XM Indiefest with SpotlampE Originals’.  

This collaboration will also witness non-stop on-air party music block to usher in the New Year and some interesting contests and exciting prizes for the winners too. 

Mr Sumit Ghosh, Co-founder and CEO of Chingari, said, “Chingari has today become the most-sought after app for music lovers. To capture this opportunity, we decided to promote 9XM Indiefest, bringing the original tracks of top Bollywood singers for music lovers. Chingari has already become the new hotspot for original content creators. The vision behind this move is to motivate the talent of our country and provide them the platform to showcase their talent. We are confident that the music lovers will love to dance to the tunes of their favorite singers.”

Ms. Kanan Dave, Vice President Marketing – 9X Media, said, “We are pleased to partner with Chingari for ‘9XM Indiefest with SpotlampE Originals’. 9XM is the preferred destination for the latest and the best curated Hindi songs. ‘9XM Indiefest with SpotlampE Originals’ will have a fantastic line-up of original tracks by superhit artists. So, keep watching 9XM and enjoy the original hit tracks all through this festive season.”

Meanwhile, Mr. Deepak Salvi, Co-founder and COO – Chingari, stated, “Electronic music as a genre is changing the landscape of Bollywood film music. Music enthusiasts love mash-ups as much as they love the originals and Bollywood songs to breathe life into a party. To lighten up the mood this festive season we have decided to partner with 9XM and their several other musical brands to promote the playlist of several Bollywood chartbusters that will make the Chingari audience who are currently homebound, swing and groove. This is a small attempt by India’s fastest growing app to lighten up the stressed mood of the Indian audience.”  

Talking about the Chingari App, well, it is a short video sharing platform owned by Tech4Billion Media Private Limited. Through this app, users can create and upload videos in more than 20 multiple languages including English and Hindi. In this app, users get the option to select a song, lip-sync, dance, voice over to movie scenes, comic dialogues, and create a creative video to a selection of that song. The app also has in-built filters which create visual effects of videos. 

So, are you excited much to catch these melodious songs by India's talented singers? Stay tuned to 9XM for this and a lot more. 

9XM Indiefest with SpotlampE Originals is co-powered by the amazing folks at Kelvinator and Ferrero Rocher Moments. A special mention to our associate sponsors Airtel, Pet Safa and B-Fizz.

Image Source: Team 9XM