Kaun Banega Crorepati 13: Nitesh Tiwari Is The Creative Mind Behind Amitabh Bachchan Hosted Quiz Show’s Crackling Promotional Campaign

This promotional campaign for Kaun Banega Crorepati 13 headed by Nitesh Tiwari will be presented in 3 instalment

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Kaun Banega Crorepati 13: Nitesh Tiwari Is The Creative Mind Behind Amitabh Bachchan Hosted Quiz Show’s Crackling Promotional Campaign
Welcome to the future of brand storytelling, with an exclusive unveiling of the 3-part short film for KBC, directed by Nitesh Tiwari. At first, the director conceptualized a long-format film titled Sammaan which will be presented in three installments. For the 13th Season of Kaun Banega Crorepati, the launch communication has evolved from being an advertising campaign to becoming branded entertainment. Conceptualized, written and directed by celebrated filmmaker Nitesh Tiwari, for the very first time, explores a long-format film that will be presented in three installments.

Shot exclusively in Berchha, Madhya Pradesh, the film stars actor Omkar Das Manikpuri is best known for his stage and film performances. With local talent adding to the authenticity of the narrative, the film delivers an immersive cinematic experience. The idea of shooting this film in a real village-like Berchha reiterates how KBC resonates with the people of the country, even in its most remote corners. The film opens with a contextual scenario, relatable characters and the narrative, helmed with a tinge of humour, engages the audience most unexpectedly. Keep watching to know how the story unfolds!

With each passing year, KBC regaled the audience with a unique thought that became a part of the common parlance, instantly.


Known for his storytelling, this year, Nitesh Tiwari brings alive an interesting take on human emotions and aspirations with utmost subtlety through the 3-part short film titled ‘Sammaan’. ALSO READ: Kaun Banega Crorepati 13: Amitabh Bachchan Announces Start Of Registrations For The Upcoming Season

Nitesh Tiwari and his wife Ashwiny Iyer Tiwari recently announced a flick on ace tennis players MS Bhupati and Leander Paes.





Image Source: Instagram/niteshtiwari22/amitabhbachchan