Shark Tank India 2: Anupam Mittal Criticizes Blue Tea Brand Pitchers For Giving Wrong Information; Says, ‘You Are Doing Gimmickry’

Shark Tank India season 2’s Anupam Mittal was seen reprimanding the owners of the Blue Tea brand for ‘lying’ about their brand on national television

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Shark Tank India 2: Anupam Mittal Criticizes Blue Tea Brand Pitchers For Giving Wrong Information; Says, ‘You Are Doing Gimmickry’
Shark Tank India has become one of the most loved reality shows on Indian television. The current season might have come under the scrutiny of the public, as the makers supposedly have amped up the drama, but they never miss any episode. One of the sharks who has been vocal about everything related to the show and the brands that come on the show with pitches is Anupam Mittal. In the recent episode, he will be seen reprimanding the pitcher of Blue Tea brand for giving wrong information.

It all happens when Nitesh Singh and Sunil Saha, co-founders of Blue Tea, claim that they are the first blue tea brand in the world during their pitch. Anupam goes on to prove that their claims are false as branded blue tea is available in America in abundance. He proceeds to call them out for their gimmickry. The pitchers try to explain that while blue tea is available in the world, people sell it as sellers and they are the first brand to exist. ALSO READ: Shark Tank India 2: AI Snaps Of Ashneer Grover, Namita Thapar, And Other Sharks Go VIRAL; Anupam Mittal Gets ANGRY, Says ‘Kyun Sata Rahe Ho’

Giving the example of Anupam’s matrimonial website, Saha says, “Sir, shaadiyan pehle bhi ho rahi thi, par jis tarah aapne usko brand kiya…” Anupam interrupts him by saying, “Bhai, ye sab tigdam mat karo.” While talking about their sales, Anupam questions them about it being stagnant for the past three months. They explain how people are going to buy it offline. They further claim that their herbal tea is top-rated on Amazon. Aman Gupta proceeds to question them about their marketing strategy and why they haven’t spent enough on marketing their products on Amazon


While the pitchers reason, that it is the very reason they are on Shark Tank, Aman gets very annoyed and tells them, “Bhai tum log smart ho, over smart mat bano.” When they fail to justify their product details on the packaging, sharks back out from the deal and Amit Jain claims, “Aap jhooth bol rahe hain.” ALSO READ: Shark Tank India 2: Anupam Mittal Commends Neomotion, A Personalised Wheelchair Brand; Says, ‘Aapko Bharat Ratna Milega’- WATCH VIDEO

Anupam goes on to say, “They get a simple answer from you, bohot mehnat karni padti hai. Don’t try to impress us. Of course, do a good pitch but along with that answer our questions in short. Hum logg khaali tamasha karne nahi baithe hain yahan, (we are not here just for the heck of it) We want to support founders but you have to give us a chance. You twisted the entire conversation so much that I could not come to the things which I wanted to ask.”

While all the sharks back out from the deal, the pitchers request Aman to come on board and seal the deal. According to Indian Express, the deal gets sealed for Rs 50 lakhs for 3% equity and Rs 25 lakhs debt at 12% interest with 16.67 crores of evaluation. 


For the unversed, the show is the Indian franchise of the American show of the same name, where known entrepreneurs listen to different business ideas and decide whether or not they want to invest in those ideas. This season sees Anupam Mittal (Founder and CEO of Shaadi.com), Aman Gupta (Co-Founder and CMO of boat), Namita Thapar (Executive Director of Emcure Pharmaceuticals), Vineeta Singh (Co-Founder and CEO of Sugar Cosmetics), Peyush Bansal (Founder & CEO of Lenskart.com) and Amit Jain (Co-Founder of CarDekho) as the sharks. 
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