To sell any product to the consumer and to make sure that it reaches the masses, it needs a lot of marketing strategy and advertisement but it becomes difficult when your hands are bound by the budget. This all happened to one of the Shark Tank India judges and Co-founder of boAt Aman Gupta. Aman has added another leaf in his cap as he announced the beginning of a new journey as a Linkedin influencer. In his post, Aman revealed why he wore the same 'baAt' shirt always.
He wrote, “People who know me, know how many times I've worn this same boAt t-shirt across the years. Firstly, much like Steve Jobs' strategy - it helps save time. But more importantly, I used to wear it for branding: put a larger-than-life logo of boAt and wore it to malls/airports, etc. It had the best ROI ever, given that I had no budget to actually advertise the brand initially.” ALSO READ: Shark Tank India's Namita Thapar And Aman Gupta REVEAL They Wore Same Clothes For Days During The Show And Here's The Reason Why
He went on and shared details about his journey which also includes tips for young entrepreneurs. Sharing about his journey, Aman wrote, “Everyone starts with nothing, so did I. It is important to have an eye for frugality - easily accessible resources with great ROI. I recommend young entrepreneurs to never shy away from using resources like social media platforms well, like I used Linkedin; from finding investors to marketing the brand to corporate hiring for boAt Lifestyle. Today,I start my journey as a #LinkedInInfluencer, let's #CreateOnLinkedIn."
It wasn't long ago when Aman Gupta in a chat with Tanmay Bhat shared that during 'Shark Tank India', he used to wear the same clothes for a few days. The CMO of boAt stated, "We used to wear the same clothes for a few days. And it was for a reason that they could edit and mix any of these shoots. This used to be the biggest regret. We would go to the creative director and say, ‘boss, humare kapde badal do, humse paise lelo but humare kapde Badal do. Hum khud bore ho gaye hain ye pahan pahan ke.”