PM Modi Heaps Praises Over ‘Anupamaa’ Promoting ‘Vocal For Local’ Initiative Ahead Of Diwali Festive Season-WATCH

PM Narendra Modi Shares Vocal For Local Campaign Video Featuring 'Anupamaa' Ahead of Diwali 2023, Urges People to Share Selfie With India-Made Products and Local Workers on NaMo App

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PM Modi Heaps Praises Over ‘Anupamaa’ Promoting ‘Vocal For Local’ Initiative Ahead Of Diwali Festive Season-WATCH
Popular TV serial Anupamaa has once again sparked discussion on social media as the show's lead character was seen promoting the mass moment of ‘Vocal For Local’ and Atmanirbhar Bharat. Meanwhile, Prime Minister Narendra Modi who has been unequivocally promoting the two movements to support the indigenous workforce, has heaped praises on the TV serial for featuring the two schemes that are close to his heart.  

The Indian Prime Minister shared the 3-minute video which shared a clip of Rupali Ganguly donning her popular character ‘Anupamaa’ and appealing to the viewers to support the ‘Vocal for Local’ movement’ and heaps praise on the Atmanirbhar Bharat program. 

The character notes that in the era of social media, everyone is a storyteller and added “Imagine if we put the story of someone close to us and his life becomes a blockbuster. So how good will it be?”

Anupamaa talks about the products procured from the local vendors and true value-for-money which they then upload on their social media handles with the hashtags #VocalForLocal and #AtmanirbharBharat.


They also promote digital payments through UPI (Unified Payment Interface) and #DigitalIndia.   

Two minutes into the video, PM Modi can be heard urging fellow Indians to be ‘Vocal for Local’ in this festive season. PM Modi also urged fellow Indians to upload their selfies with the artisans on the Namo App using the hashtag #VocalForLocal, adding that he would share some of these posts on social media. 

Towards the end, PM Modi thanked the team of the Anupamaa serial and its broadcaster Star Plus for helping spread the message of Vocal for Local. 

Prime Minister Narendra Modi has often emphasized promoting indigenous products on many occasions. He has repeatedly issued appeals to the general public to buy goods from small shopkeepers and vendors which would help them greatly and help build an Atmanirbhar Bharat. 

Image Source: Instagram
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