The Pan Bahar ad took everyone by surprise and the company behind the ad has been tooting its horn but Pierce has now come out with some serious allegations.

The former James Bond star has said in a statement that he was misled into promoting the product and intends to make a course correction immediately. In the statement, he said that as a man who has spent decades championing women’s healthcare and environmental protection, he was distressed to learn of Pan Bahar’s unauthorized and deceptive use of his image to endorse their range of pan masala products. He also said that he would never have entered into an agreement to promote a product in India that is dangerous to one’s health.

But more shocking details were divulged later in the statement. Brosnan maintained that he was commissioned to promote a “breath freshener/tooth whitener,” which wouldn’t include an ingredient that turns saliva red.

Well, we have come across various controversies but this one has really left us dumbfounded. It is just a matter of time that all aspects of the controversy will be unravelled and the complete story will be out there.

Thumbnail Image Source: rejtingba & jamesbondbrasil

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