Trade Expert Taran Adarsh tweeted the figures a while back.
#BegumJaan biz needs to multiply on Sat + Sun to come up with a decent weekend total... Fri ₹ 3.94 cr. India biz.— taran adarsh (@taran_adarsh) 15 April 2017
Also, Punjabi film-Manje Bistre is getting huge footfall in the Northern states of India, which is another reason for Begum Jaan's bad performance at the box-office.
Talking about the disappointing performance of the film, Ravi Sibal, General Manager, PVR Juhu told us last afternoon, "The footfall has been bad for the morning shows. Let's hope there is some good word-of-mouth publicity for the film, which helps it grow through the week. Simply put there is 'No Jaan In This Begum Jaan'."
Trade Analyst and Film distributor Akshaye Rathi also spoke to us, "I can call Begum Jaan a non-starrer. It's no Dabangg or Sultan that it will give you a huge box-office opening. It will grow over the week on the good word-of-mouth it has got. A 20-22% occupancy in the morning shows is good for such a release, and I hope it will grow as the week progresses."
Let's wait and see through the weekend how the film copes up at the ticket window.
Thumbnail Image Source: instagram/begumjaan_movie