Shweta Bachchan Nanda launched her designer label MXS in collaboration with good friend Monisha Jaising. A gamut of celebs – Aishwarya and Abhishek Bachchan, Karan Johar, Suhana and Gauri Khan, Neha Dhupia- Angad Bedi and Ananya Panday among others -- were present to celebrate the occasion and wish Shweta and Monisha a happy future in the fashion world. Being the doting father, Amitabh was indeed the happiest. He took to social media to share how proud he was of Shweta. He shared a pic of the two from the launch and captioned it: "Love you Mama .. so proud of you …(sic)."
Now, we didn't know Shweta was fondly called ‘mama’. Big
B didn't stop at this, he moved on to share how successful the launch was. In
his next tweet, Amitabh wrote, “T 2919 - The daughter launches her fashion
brand and a Father cannot be more proud … within a couple of hours everything
was SOLD OUT …!! (sic)." Well, he further tweeted, "proud moment for
a Father .. and a sell out moment for the young gen (sic)." He shared a
behind-the-scenes video with this tweet.
T 2919 - The daughter launches her fashion brand and a Father cannot be more proud .. within a couple of hours everything was SOLD OUT .. !! pic.twitter.com/ci35lhUeiV— Amitabh Bachchan (@SrBachchan) September 1, 2018
proud moment for a Father .. and a sell out moment for the young gen https://t.co/7LAn2lZ21q— Amitabh Bachchan (@SrBachchan) September 2, 2018
Abhishek Bachchan took to Instagram and wrote, “Style personified! When you do something of your own and by your self, that’s a huge achievement. Well done Shwetdi for the launch of @mxsworld and congratulations @monishajaising. May MxS be the hugest success. So, so proud of you. Love you. #GirlPower #BigSis (sic).”