This morning, Ranveer Singh announced his passion project, an independent music record label called IncInk. Now, the first song from the music label has been unveiled and it’s called Zeher. The song is written and performed by Kaam Bhari.

It’s a fast rap number that shows the artiste venting out his frustrations. In the second half of the video, Ranveer Singh marks an entry and his fiery presence adds more sheen to the fast and high-on-energy track. Here’s the video:



IncInk is Ranveer’s collaboration with his best friend, Navzar Eranee. Here’s what Ranveer Singh says, “We are first starting with launching some really raw, immensely talented, new rap and hip-hop artists who we believe will be the next superstars of the scene. Rap and hip-hop are the biggest things happening in Indian music today. Hindustani rap/hip-hop is telling our nation’s story and reality and we, at IncInk, want to bring out the real poets of our generation.”

Adds Ranveer, “The first three exceptional talents being launched are Kaam Bhaari (who has sung Zeher), SlowCheeta and Spitfire and I’m a huge fan of their music. We intend to sign and promote more artistes, who are exploring various genres, in the days to come and showcase their music to India and the world.”

Meanwhile, the IncInk launch event took place in Mumbai today where the actor spoke about his fondness for rap music. Here's a video from the event:



Work wise, Ranveer is having a ball. His December release Simmba set the cash registers ringing and this year, the actor delivered another stupendous performance in Gully Boy. And now this!

Image Source:- youtube/incink
They say the best things in life are free! India’s favourite music channels 9XM, 9X Jalwa, 9X Jhakaas, 9X Tashan, 9XO are available Free-To-Air.  Make a request for these channels from your Cable, DTH or HITS operator.
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