Salman Khan's Radhe Forces Re-think On Big-Scree Premieres On OTT

The abject rejection of Salman Khan’s latest release Radhe by even his staunchest fans has left the film trade, specially the major OTT platforms, shell-shocked.

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Salman Khan's Radhe Forces Re-think On Big-Scree Premieres On OTT
Nothing succeeds like success. Nothing fails like  failure either.  The abject rejection of Salman  Khan’s latest release Radhe by  even his staunchest fans has left the film trade, specially the major OTT platforms, shell-shocked. They are wondering if  there is any wisdom to paying huge amounts of money to buy out big-screen products with A-list superstars when they invariably prove to be duds on the digital domain. An executive from a  leading  OTT platform told this writer there maybe a “blanket ban” on all big-screen premiers on the streaming platforms after Radhe.

“It’s not only Radhe which has been badly received on the digital platform. Prior to that other made-for-cinema products  like Akshay Kumar’s Laxmii,  Varun Dhawan’s Coolie No 1 and that Ishan Khattar-Ananya Pandey film (Kaali Peeli) which were all meant for cinemas, were rejected on OTT.  Maybe it’s time now to see the digital platform as a separate  entity with different requirements from the  big-screen products. Although  Dhamaka  has  a big  A-list star Kartik Aryan in the lead,  it has been specially designed for  the digital  space and  not dragged down from the  big screen to small. So that will work,” the  digital  executive  opines.

The next big-screen project being negotiated for an OTT release  is  the Akshay Kumar-Rohit Shetty collaborative venture Sooryavanshi which may have  to be sold at a much lower price than expected after the cold response to Radhe.

Image source: imbd
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