Producer Ekta Kapoor’s ALT Balaj announced their new web series titled ‘His Storyy’. The streaming platform released the poster of the web series and a teaser video. Later, Loev maker Sudhanshu Saria made a tweet on Twitter and called out the poster of ‘His Storyy’ for plagiarism. He claimed in his tweet that the Loev graphics team worked on the poster for 13 months. Later, ALT Balaji released a statement. Now, on Saturday, the streaming platform issued an apology to the makers of Loev for the ‘uncanny resemblance’ in the posters.
Taking to their Instagram stories, ALT Balaji issued the apology. The statement reads, “On the 9th of April, we released a poster of ‘His Storyy’ and were made aware o0f the existence of Sudhanshu’s ‘Loev’ poster. The uncanny resemblance and similarity cannot be written off as a mere coincidence. It has been an oversight on part of our design team. For this we apologise.” The statement further added, “We respect the creativity of every designer and would never intentionally life their work nor disregard their talent. Thus, an apology to the artists involved in the making of this poster is warranted. We have deleted the poster from all our platforms and we humbly apologise to the artists involved in the creation of the beautiful poster of ‘LOEV’.” The ALT Balaji team also tagged Sudhanshu Saria in the post.
Take a look at the post below:
Meanwhile, an ALT Balaji spokesperson had said in a statement released earlier, “We at ALTBalaji hold every artist's representation of work as paramount and will never intentionally pick up another artist's hard work. We have got multiple creative partners working on our show posters and are doing our due diligence on this.” The web series His Storyy is produced by Ekta Kapoor and stars Satyadeep Mishra, Priyamani Raj and Mrinal Dutt in pivotal roles. Also Read: Ekta Kapoor’s ALT Balaji Issues Statement After Series ‘His Story’ Poster Gets Called Out For Plagiarism: ‘We Will Never Intentionally Pick Up Another Artist's Hard Work’
Image source: Instagram/ ; SpotboyE Archives