9XM Marks 18 Years As India’s Most Loved Music Channel, Offers Iconic Hits, Creative Innovation And Signature Character Entertainment!
9XM Marks 18 Years As India’s Most Loved Music Channel, Offers Iconic Hits, Creative Innovation And Signature Character Entertainment!
Mumbai: Music entertainment channel 9XM has completed 18 impactful years, celebrating nearly two decades of influencing the way India discovers and enjoys Bollywood music. Since its debut in 2007, the channel has established itself as a go-to platform for exclusive song premieres, fresh artist introductions, and memorable pop culture moments.
From dropping Bollywood exclusives to spotlighting emerging musicians, 9XM has consistently led India’s evolving music and pop culture landscape. Entering its 18th year, the channel continues to enjoy unwavering affection from viewers who have grown up with its songs, humour, and iconic animated characters.
This year, 9XM brought back nostalgia by blending its popular “90’s Hain Hum” format with evergreen melodies—a move that struck a chord with audiences nationwide. The enthusiastic response reaffirmed the channel’s position as one of India’s most loved music hubs.
the channel kicks off a month-long birthday celebration filled with standout musical memories from the last 18 years, special moments with Bollywood celebrities, and the trademark madness of its beloved characters. Over time, 9XM has shaped India’s daily music mood with trending tracks, hit songs, creator-driven shows like Reel Star, and even India’s first AI-powered programme, Ai Wala Show. With innovation at its heart, the channel continues to blend creativity, engagement, and entertainment seamlessly.
In honour of completing 18 years, 9XM also brings back its iconic character universe - Bade–Chote, Bheegi Billi, Betel Nuts, Badshah Bhai, and Falli & Balli.
Reflecting on the milestone, CEO Bhupendra Makhi said, “9XM has always stood for freshness, fun, and fearless innovation. Completing 18 years is not just a milestone — it’s a testament to the love our audience has shown us. We promise to keep raising the bar and delivering the music experience India truly deserves.”
Sales Head Nihal Ghosh noted the channel’s massive reach and cultural influence, “9XM channel proudly stands as a leading voice of the modern entertainment, capturing the attention of an impressive 98 million captivating audience of India monthly. This remarkable reach reflects not just viewership, but a powerful connection with the nation’s most dynamic and forward-thinking generation—solidifying 9XM channel’s position as a trusted, trend-setting media powerhouse shaping the future of youth culture. Brands and audiences have grown with 9XM. Our unique mix of high-impact music, iconic characters, and massive reach has made us a preferred partner for advertisers across India. Turning 18 only motivates us to deliver more value and stronger connections.”
Programming Head Himanshu Gupta added, “Our content philosophy has always been rooted in authenticity, experimentation, and entertainment. This celebration is for every viewer who has been part of our journey.”
As 9XM turns “Haq Se 18,” the channel continues to stand as a symbol of music, innovation, and youth culture. With a rich legacy behind it and a future full of new possibilities, 9XM remains committed to delivering unforgettable entertainment and shaping India’s music experience for years to come.
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