Sabyasachi Trolled For Ad Featuring ‘Unhappy Models’, Netizens say ‘Conjuring In One Frame’

Sabyasachi’s latest advertisement was trolled by netizens as they didn’t like the expressions of the models.

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Sabyasachi Trolled For Ad Featuring ‘Unhappy Models’, Netizens say ‘Conjuring In One Frame’
It seems twitteraties have no chill! 

Celebrity fashion designer Sabyasachi Mukherjee has once again landed himself in a tough spot, as he has been receiving criticism for his new jewellery ad. The latest advertisement features unhappy models, this certainly did not go well with the social media users. The netizens didn’t like the expressions of the models in the ad. 


The official page of Sabyasachi Mukherjee on Friday dropped some pictures of the models while promoting his Autumn/Winter 2021 Collection of fine jewellery. 

Sharing these pictures, the page wrote, “Sabyasachi Fine Jewellery @sabyasachijewelry featuring uncut and brilliant cut diamonds, opals, pearls, emeralds, aquamarine and coloured stones in 22k gold,” explains the caption shared in the official Instagram profile of Sabyasachi.


Interestingly, the new jewellery collection ad comes after Sabyasachi received a lot of flak for his ‘Intimate Fine Jewellery’ collection featuring same-sex and heterosexual couples wearing the mangalsutra. A picture also showcased, a female model wearing a black brassiere along with the mangalsutra, resting her head on a male model.

Well, there is a lot of room for speculation here and it seems Sabyasachi’s latest ad showcasing unhappy models seemingly speaks volumes about his reaction to the previous controversy. 



Naturally, netizens did not like the ad and they started trolling it. Shortly after the pictures were released on Instagram, referring to models’ expressions, people started dropping comments.

One of them wrote, “Who has died man???? Such ultra gloomy negative women.. Sarees dont represent this. They represent love, beauty, piousness, opulence, prosperity. This looks like a burkha ad.” While another mentioned, “Kisne offend kar diya tum sabko?”


Earlier, Sabyasachi had also received criticism because the website crashed shortly after the apparel line was launched, and most of the items were sold out. After which he apologised.

Image Source: facebook/sabyasachimukherjee, Instagram/sabyasachiofficial