Megastar Amitabh Bachchan, on October 11 on the occasion of his 79th birthday, announced the termination of his contract with a pan masala brand. He stressed that he wasn't aware that it 'falls under surrogate advertising'. Now, in a landmark move, the legendary actor has sent a legal notice to the pan masala brand after it aired the commercial even after the contract was terminated.
A recent ETimes report suggests that despite the termination of the Endorsement agreement the pan masala brand 'Kamala Pasand' has ignored his ouster and is continuing Airing the TV Commercials.
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The report quoted a source saying, "Came to know from the office of Mr Bachchan, that Legal notice has been sent to Kamala Pasand, to stop Broadcasting the TV commercials with Mr Bachchan immediately... as it was noticed that despite termination of the Endorsement agreement 'Kamala Pasand' has ignored the same and is seen to continue Airing the TV Commercials."
The development comes after Amitabh Bachchan in a statement said, "'Kamala Pasand'... a few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move - it was revealed that when Mr Bachchan became associated with the brand, he wasn't aware that it falls under surrogate advertising."
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The statement further added: "Mr Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion."
Recently, Amitabh Bachchan had also responded to a social media user questioning his move. He had defended his stand then, calling it a part of the entertainment business which generates employment to many.
Image Source: Instagram/amitabhbachchan